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Research papers

A planning language

This paper is to be a personal memoire with acknowledgements for the title to Iverson and to Alexander, Ishikawa, and Silverstein. It is in no sense a review of SRI's position on either Strategic Planning, or for that matter Market Research. The...

Catalogue: AMA/JMRA/JMA/ESOMAR Conference 1983: Strategic Planning
Author: John B. O'Mulloy
June 15, 1983
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Citation

O'Mulloy, J. B. (1983a, June 15). A planning language. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-planning-language


Research papers

A move towards the ideal

The changes which I will discuss in this paper are changes in the content or the treatment of the advertisements and not changes in the media schedule. A good deal of my company's time is spent in testing TV advertisements and it might be useful to...

Catalogue: Seminar 1971: Translating Advanced Advertising Theories Into Research Reality
Author: John B. O'Mulloy
June 15, 1971
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Citation

O'Mulloy, J. B. (1971a, June 15). A move towards the ideal. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-move-towards-the-ideal


Research papers

Research in industrial marketing reinforcement and conversion

Social psychology can teach us a good deal about the ways people behave and how they choose between possible alternative courses of action. Much of the work is difficult to find and difficult to follow. By its very nature it is rarely discussed in...

Catalogue: Seminar 1969: Research In Industrial Marketing
Authors: John B. O'Mulloy, Olle Steiner
March 5, 1969
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Citation

O'Mulloy and Steiner (1969a, March 05). Research in industrial marketing reinforcement and conversion. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/research-in-industrial-marketing-reinforcement-and-conversion